Press trips are one of the most effective ways to generate media interest in Missouri. In FY 2023, Missouri Partnership hosted four reporters and two photographers in a group press trip and tour of Missouri wine country to highlight the state’s Food & Beverage and Agriculture Technology industries. Hosting reporters in the state allowed them to experience Missouri firsthand, leading to significant coverage.

Missouri Partnership is actively engaged in targeting global business executives. Sponsored content in relevant media outlets focused on Missouri’s largest industries is a strategic approach to highlighting these thriving sectors in Missouri.

From traditional print advertising to digital advertising, Missouri Partnership utilizes both tactics to reach a targeted audience of decision-makers. Social media continues to be a major platform for online advertising, with LinkedIn and Facebook as the leading sites for online advertising.